j$k1832319j$k
Carter added during a Wednesday Q-A with selected media: “I`m really in action – I`m in a real job. I`m not in what it sounds like. Looks like it only takes a few months to start working. I`ve been in this position a lot. Let us take Tidal as a good example of five years ago. Now people see it today, people have a different attitude about it. But back then, people didn`t see what was going on. So I`ve been in that position a lot. I show myself and I do the work, I`m not interested in the way things look outwards. If protest on the ground is the most effective way, then protest on the ground. But if you have a vehicle that can inspire change, and you can talk to the masses and educate at the same time. The league will work with Roc Nation on entertainment shows such as the Super Bowl midterm show – but also to “strengthen the community through football and music” and the NFL`s Inspire Change initiative. Roc Nation, the entertainment company founded by rapper and businessman Shawn “Jay-Z” Carter, is partnering with the NFL for several years to improve the NFL`s live gaming experiences and intensify the league`s social justice efforts. As Sports Illustrated said at the time, donations should be an example of how the Inspire Change initiative will work next year, with Roc Nation and the NFL participating in donations and activities in cities hosting NFL games during the 2019-2020 season.
Remember that they look at two men who claim to be trying to improve race relations in America through sport, but who do business with people who think – and in some cases know – are oriented towards this struggle. Note that they move the same way. Both are mostly billionaires. During the NFL offseason last year, as the league continued to deal with its public relations episodes from the Colin Kaepernick saga, Jay Z and Roc Nation signed a partnership to build the future of their non-football event in the carnival tent, the Super Bowl midterm show, and work with it on social justice initiatives. For the NFL, Kaepernick`s power was a problem. While much of the media attention has focused on public opinion of Kaepernick`s protests against conservative-led Americans and President Trump supporters, the league`s actions have also influenced his image among black spectators, some of whom have stopped watching NFL games, with the quarterback remaining unemployed. Justin Tinsley, of the Undefeated, said: “The league needs to restore its cultural cachet, and much of that means reaching out to black fans.” Jay-Z will soon acquire a “significant stake” in an NFL team, TMZ reported Friday. The team has not been revealed, but a source told the site that the deal would take place in the “near future,” adding that the billionaire rapper “wants to continue to be a change agent for the NFL.” Jay-Z`s company, Roc Nation, recently signed a contract with the NFL, which includes entertainment and social justice. “I need to be more aware of what I`m saying,” she told NBC News. “Right now, with a partnership with Inspire Change and the light that has been on me.” It is only in black America that entertainment moguls are tasked with being as intelligent in the political arena as they are in concerts.
Each individual decision made by a black celebrity is weighted by the responsibility of representation. There is a long history in this country of black artists who are used to suppress protests or to co-opt movements; The question is whether Jay-Z fully understands the stakes. You can`t criticize the status quo – and the NFL definitely represents the status quo in this country – when you`re working to increase it. The new deal shouldn`t let the NFL go awry if it treats Kaepernick badly, and Roc Nation shouldn`t be taken as a substitute for the people, even if its work ultimately benefits people. It`s clear that Jay-Z knows his worth, but the first hip-hop billionaire must learn to wield his power in a way that doesn`t